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5 Reasons Why Simpler is Better

Simplicity is seriously under-rated. Seriously.

Do you find it easy to keep things simple?

If you do, then hats off to you. You have a rare gift and it’s a skill to be treasured.

For many others, including me, it’s not something that comes naturally. It’s something that I’ve had to work on every minute, every day for years.

Part of me wishes that I could have ignored that gnawing feeling, you know that one that told me I hadn’t quite figured something out, but the concept made too much goddamn sense and so I had to persevere. Some of the words of wisdom were ‘if you can’t explain it simply then you don’t understand it well enough’ (Einstein) or ‘Elementary, my dear Watson’ (Arthur Conan Doyle) or K.I.S.S. (Keep It Simple Stupid/Unknown).

Not being Einstein or Sherlock Holmes, where does that leave us mere mortals?

I simply had to challenge the way I saw things.

When we talk about simplicity, it could be for a business model, a target audience, a website, a brand, a client proposal, a solution, an event, a service, a product, a campaign, a blog, a post, a list, an email or a million other things.

Ockham’s Razor aside, one thing remains the same, if we try to get to the heart of something and therefore keep it simple and clear, then we are far more likely to be healthier, happier and more successful. 

After much thought these are my top five reasons for keeping things simple.



If we are pulled in multiple directions it is almost impossible to move forward. A simple example - every time we get distracted by an email or another thought it takes between 15-21 minutes to get refocused on the task at hand. We can either lose time, energy and creativity or multiply it.


You get more done

Multi-tasking, compared to single tasking, reduces our efficiency by 40%. Being focused on one thing makes us immediately more likely to get more work done and means that we are less likely to be distracted. All that extra time can be redirected into our lives. Imagine what that would feel like!



If we have a simple, clear aim and we are laser focused on it, it becomes simpler to ultimately achieve it. When our minds are clearer we can be more decisive, find better solutions and can make progress towards our goals.


Better results

Talking about working towards goals... Have you ever felt the sensation of ‘too many tabs open’? When we keep things simple and do one thing at a time, we will generally get better results because we are bringing all our brainpower and creativity to bear on it. 


Better mental health

Not getting enough done, worrying about the to do list, not enough hours in the day, flitting from one task to the next and back, just about meeting every deadline? It’s not a recipe for contentment, more for a massive headache and stress. Turn this on its head and watch the positive changes that happen.


I could go on for a while, but given the topic I’ll simply say, what could you change, drop, remove or edit today for your business and your schedule to benefit?

Try it out, I’d love to know how you get on.


Gemma O’Halloran


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